Diffusion of Innovations

✨Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread.

There are 4️⃣ main elements influence the spread of a new idea: the innovation itself💡, communication channels🤝, time🕐, and a social system🌏. This process relies heavily on human capital, so any innovation must be widely adopted in order to self-sustain. Within the rate of adoption, there is a point at which an innovation reaches critical mass.
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The categories of adopters are innovators, early adopters, early majority, late majority, and laggards. Diffusion manifests itself in different ways and is highly subject to the type of adopters and innovation-decision process. The criterion for the adopter categorization is innovativeness, defined as the degree to which an individual adopts a new idea.
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Which group would you place yourself at?